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Jyen Kim

RushVisual Identity
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MRKT - City GuideBrand Collateral
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KYLEMOREWebsite
Brand Collateral
Galleria on the Park
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SmartRenoWebsite
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BlackWolfVisual Identity 
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 Urban Symphonies   Personal Project
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©2024



Chateau

 






StudioThe Brand Factory     Creative DirectorDJ Kim
A masterfully built luxury condominium rising 39 storeys above an endless canopy of emerald green, Chateau is third in a highly lauded community on Eglinton Avenue, Toronto. Wreathed in a vast system of parkland and bordered by the city’s most coveted neighbourhoods Chateau is a showcase of awe-inspiring modern architecture. Steeped in tradition, suffused with glamour, whimsy and nuance, yet thoroughly rooted in style, function and form.




This visual identity aims to position Chateau as a prestigious and desirable living space, where luxury meets nature in perfect harmony. The use of deep, rich hues such as burgundy signifies opulence and luxury, while soft cream tones provide a welcoming and warm contrast. This palette reflects the duality of Chateau’s architectural design – modern yet deeply rooted in tradition.











The use of nature-inspired imagery not only connects the brand to its lush surroundings but also infuses a sense of tranquility and luxury. This cohesive and expansive approach, applied consistently across both digital platforms and printed materials, positions Chateau as an exclusive, aspirational living space that seamlessly integrates elegance, comfort, and a connection to nature.
















   

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