Work



About  −  Contact

Jyen Kim

RushVisual Identity
Brand Collateral
MRKT - City GuideBrand Collateral
Print Material
KYLEMOREWebsite
Brand Collateral
Galleria on the Park
Print & Digital Material
SmartRenoWebsite
Brand Collateral
BlackWolfVisual Identity 
Packaging
ArchiveVisual Identity 



Storage

 Urban Symphonies   Personal Project
 A7i35   AI Tool Experiment










©2024



Galleria on the Park

 






StudioThe Brand Factory     Creative DirectorBen Ren
Galleria on the Park is a transformative mixed-use development project located in Toronto. It aims to revitalize the Galleria Mall site into a vibrant, inclusive community hub. The project encompasses residential towers, retail spaces, parks, and community amenities, creating a dynamic urban environment.  With a focus on diversity and connectivity, Galleria on the Park offers modern living spaces and promotes a sense of belonging through thoughtfully designed public areas and community-centric initiatives.











The primary visual identity of this project’s branding centered on fostering a sense of community unity and inclusivity. It aimed to create a vibrant environment where people from diverse backgrounds can live together and flourish. The design elements emphasized connection, shared experiences, and the celebration of diversity. This approach ensured that the branding not only reflected the project’s physical spaces but also its core values of togetherness and mutual growth.
















The brand essence was seamlessly integrated into the marketing materials, brochure, and digital assets. This involved carefully aligning visuals, messaging, and layouts to consistently reflect the community’s inclusive and vibrant spirit.














Previous