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Jyen Kim

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©2024



Eastern 22

StudioThe Brand Factory     Creative DirectorBen Ren

Located in the historic and beloved Corktown neighbourhood, Eastern22 is a mid-rise condominium that embodies the cultural mosaic of elegance and charm unique to this area. Historic brick buildings stand tall amidst modern developments, reflecting the neighborhood’s rich architectural heritage and dynamic evolution. Eastern22 emerges as a beacon of authenticity, symbolizing the neighborhood’s cultural ethos and spirit. The concept of “Authenticity” defines not only the ambiance but also the culture of the area, serving as the key value proposition of Eastern22.




Eastern22’s brand identity is deeply rooted in authenticity, historical appreciation, and modern community living. The visual identity supports this through a sophisticated monochromatic color scheme, a blend of historical and modern images. Together, these elements create a brand that honors its past while looking forward to a contemporary future.











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